Why most startup pitches fail
(And the simple way to stand out)
Discover the proven system to pitch your startup to the media, and finally get noticed.
Learn from a journalist who’s been pitched to, many times
Getting press is about knowing what stories journalists actually want, and how to tell yours in a way they can’t ignore.
Meet Victoria Fakiya, a journalist who’s covered a number of startup stories across Africa’s tech and innovation space. She’s seen every kind of pitch; the good, the bad, and the instantly-deleted. Now, in this 5-day email course, Victoria is breaking it all down for founders like yourself. Her goal is to help you skip the guesswork and pitch convincingly, even if you’ve never written a press email before.
Here’s what makes Victoria different. She:
Covered 70+ startups and counting across Africa’s innovation economy.
Is a former newsroom editor, which means she understands what actually makes it into the story.
Helps founders shape their stories into press-ready gold.
Is known for spotting underdog founders and giving them their first feature.
Over 5 days, you’ll learn to turn your startup’s spark into headlines
DAY 1
Strike the match
You’ll identify your spark and learn how to frame your origin story in a way that lights up curiosity in whoever’s reading.
DAY 2
Kill the smoke
You’ll learn to clear out the buzzwords and filler; they’re smothering your pitch before it can have a chance to be convincing.
DAY 3
Add fuel to the fire
You’ll get a ready-to-use pitch format that fans the flames of your pitch, which will get it opened, read, and replied to.
DAY 4
Stoke the heat
You’ll master the insider tweaks and story-framing tricks that turn bland pitches into spicy press coverage.
DAY 5
Keep the fire burning
You’ll understand how to become a go-to voice that journalists call first, and not just someone chasing one-time features.
What you’ll gather along the way
Alongside the daily pitch lessons, you’ll find simple resources woven in, the kind that make it easier to put your knowledge and ideas into practice.
The Startup Story Framework
a handful of practical tips to help you define what to say and when to say it.
Sample Pitch Email
an illustrative pitch email to show you how the principles come together in practice.
Media Kit Checklist
a quick run-through which ensures your story is press-ready before hitting send.
Follow-up Flow
a clear direction on the right timing, tone, and message for effective follow-ups.
Ready to turn your startup story into headlines?
Join hundreds of founders who’ve already transformed their media presence